From the base of dolos; to entrap, i.e. (figuratively) delude -- allure, beguile, entice.
see GREEK dolos
1. properly, to bait, catch by a bait: Xenophon, mem. 2, 1, 4, et al.
2. as often in secular authors, metaphorically, to beguile by blandishments, allure, entice, deceive: τινα, 2 Peter 2:14, 18; James 1:14, on this passage cf. Philo, quod omn. prob. book § 22.